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Brand Name Origin of Google & Yahoo

"Google" is an intentional mispelling of the word googol, reflecting the company's mission to organize the immense amount of information available on the internet.

"Yahoo" is a backronym for Yet Another Hierarhical Officious Oracle, and that the word yahoo was coined by Jonathan Swift in his book Gullivers Travels.

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Pablo C. Villasenor."Origin of Brand Names". Crossroads, June-July 2009. 23.

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